Beware of demand letters from plaintiffs’ attorneys for allegations of illegal use of pen registers, trap and trace pixels, and search bar pixels—why? This “trap and trace” litigation is a growing trend for plaintiffs’ attorneys because they can leverage existing wiretap laws (particularly in California under the California Invasion of Privacy Act (CIPA)) to argue
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New York Attorney General Issues Website Tracking Guidelines for Businesses and Consumers
By Kathryn Rattigan on
Posted in Data Privacy
This week, the New York Attorney General issued two privacy guides—one for businesses and one for consumers—outlining online tracking and privacy controls for websites and browsers.
The investigation found that many websites’ consent-management tools failed to transmit opt-out signals to their tag-management tool, which is used to simplify tag management. This results in the…
Adobe Introduces Software to Replace Third-Party Cookies
By Kathryn Rattigan on
Posted in Data Privacy, Websites
This week Adobe Inc. released some updated software for companies to target customers with advertising and offers using the brands’ own data as opposed to third-party cookies. More and more, third-party cookies are being eliminated from websites due to consumer concerns regarding unwanted tracking across the internet. Many web browsers already block third-party cookies, and…