Caribou Coffee Co. Inc. (Caribou Coffee) was hit with a class action this week in Wisconsin. which alleges that the company violated the Telephone Consumer Protection Act (TCPA) when it sent unsolicited text messages to thousands of individuals who never consented to receive those text messages. Lead plaintiff, Kristie Farnham, alleges that she received over 50 text messages from Caribou Coffee advertising their product. Farnham is seeking fines of either $500 per message (if negligently sent) and $1,500 per message (if knowingly sent in violation of the TCPA). Farnham estimates that the class of individuals affected by Caribou Coffee’s TCPA violations could be “in the tens of thousands.”