Beware of demand letters from plaintiffs’ attorneys for allegations of illegal use of pen registers, trap and trace pixels, and search bar pixels—why? This “trap and trace” litigation is a growing trend for plaintiffs’ attorneys because they can leverage existing wiretap laws (particularly in California under the California Invasion of Privacy Act (CIPA)) to argue
Trap and trace litigation
Is Your Business Trapped? The Rise of “Trap and Trace” Litigation
By Kathryn Rattigan on
Posted in Data Privacy
Almost every business has a website; every website should have a privacy policy, terms of use, and, in some cases, a consumer privacy rights notice—if certain state consumer privacy rights laws apply to your business, such as the California Consumer Privacy Act as amended by the California Privacy Rights Act (collectively CCPA). What about a…