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Consent Banners Versus Browser Reality: What the Ace Hardware Complaint Alleges

By Kathryn Rattigan on March 26, 2026
Posted in Data Privacy

A new class action in the U.S. District Court for the Northern District of California alleges that Ace Hardware tracked users’ online activity through third-party tools before users could make meaningful choices through cookie consent tools, and that it continued even after users took steps to opt out. The plaintiffs claim that the Ace Hardware…

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