On January 27, 2026, the Federal Trade Commission (FTC) signaled the agency’s reduced appetite for regulating artificial intelligence. At the Privacy State of the Union Conference in Washington, DC, FTC Bureau of Consumer Protection Director Chris Mufarrige stated there is “no appetite for anything AI-related” in the FTC’s rulemaking pipeline, while adding that the agency

The Federal Trade Commission (FTC) has initiated a new “law enforcement sweep called Operation AI Comply.” The operation shows that the FTC is serious about protecting consumers from companies that use artificial intelligence (AI) tools and services to “trick, mislead, or defraud people.” Such conduct is “illegal,” and in announcing the first five enforcement