On August 11, 2015, the Online Trust Alliance (OTA) released an Internet of Things (IoT) Trust Framework (the Framework), which presents guidelines for IoT manufacturers, developers, and retailers. The Framework was designed by a group of multi-stakeholders formed in January 2015, including ADT, AVG Technologies, Microsoft, Symantec, TRUSTe, Verisign, and over 100 other IoT experts.