California’s new Delete Request and Opt-Out Platform (DROP) goes live on August 1, 2026, and the compliance stakes are enormous. State officials have warned that a single missed deletion cycle could create theoretical penalty exposure of $1.5 billion for one data broker. That number reflects how aggressively the Delete Act is designed to work. One consumer request can
Delete Request and Opt-Out Platform (DROP)
A Compliance Wave Is Coming: Data Brokers Brace for DROP Deletion Requests Under the Delete Act
By Kathryn Rattigan on
Posted in Data Privacy
Data brokers are lining up to comply with California’s one-stop deletion tool requirement under the Delete Act, and the numbers signal a major shift in how privacy rights may be exercised and enforced in California starting this summer.
At its most recent meeting, the California Privacy Protection Agency (CPPA) reported that more than 575 data brokers…
Florida Data Broker Fined $46,000 by California Privacy Watchdog
By Kathryn Rattigan on
Posted in Data Privacy
In yet another reminder that California takes data privacy seriously, this month, the California Privacy Protection Agency (CPPA) fined Florida-based data broker Jerico Pictures, Inc. (d/b/a National Public Data) $46,000 for failing to register under the state’s Delete Act.
The fine is the maximum allowed by law and was imposed after the company failed to…