California Invasion of Privacy Act

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Video game developer Ubisoft, Inc. came out on top earlier this month in the Northern District of California when a judge dismissed, with prejudice, a class action claiming that the company’s use of third-party website pixels violated privacy laws. The judge concluded that the “issue of consent defeat[ed] all of Plaintiffs’ claims.” Lakes v. Ubisoft…

In a big win for businesses, a California federal court just held that a “tester” plaintiff—someone who visits websites to initiate litigation—cannot bring a claim under the California Invasion of Privacy Act (CIPA). Rodriguez v. Autotrader.com, Inc., No. 2:24-cv-08735, 2025 WL 65409 (C.D. Cal. 1.8.25). Tester plaintiffs have started to focus on consumer protection…

Yahoo’s ConnectID is a cookieless identity solution that allows advertisers and publishers to personalize, measure, and perform ad campaigns by leveraging first-party data and 1-to-1 consumer relationships. ConnectID uses consumer email addresses (instead of third-party tracking cookies) to produce and monetize consumer data. A lawsuit filed in the U.S. District Court for the Southern District…

In the latest surge of lawsuits against retailers for embedding tracking technology into websites, yummy cookie company Crumbl was sued on May 1, 2024, for allegedly embedding web-tracking technology allowing third-party processing company Stripe to obtain, without consumer consent, customers’ names, email and delivery addresses, geographic locations, IP addresses, and payment information when consumers surf…