California Delete Act

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California’s SB 361 expands California’s Delete Act and will soon require registered data brokers to regularly check California’s data deletion database, known as DROP, to determine whether a California consumer has requested deletion of their personal information. Beginning August 1, 2026, data brokers must access DROP at least every 45 days and, when a request…

In the California Privacy Protection Agency’s (CPPA) latest enforcement action, Accurate Append, Inc. will pay a $55,400 fine related to allegations that it failed to fulfill its registration obligations. This settlement is the eighth action taken against a data broker since the CPPA launched its investigative enforcement sweep under the California Delete Act.

The Delete…

The California Privacy Protection Agency (CPPA) and Background Alert, Inc. (a California-based data broker) settled allegations that Background Alert failed to register and pay the annual fee required by the California Delete Act. This settlement is part of the CPPA’s investigative initiative announced back in October 2024.

The Delete Act requires data brokers to register…

Last week, the California Privacy Protection Agency (CPPA) announced settlements with two data brokers, Growbots, Inc. and UpLead LLC, for failure to register and pay the fees required of a data broker under the California Delete Act.

Growbots is a software company that provides an outbound sales platform to help users find, engage with, and…

Last week, the California Privacy Protection Agency (CPPA) announced it will conduct a public investigative sweep of data broker registration compliance under the California Delete Act.

Pursuant to the Act, a “data broker” is “a business that knowingly collects and sells to third parties the personal information of a [California] consumer with whom the business…