VTech, an electronic toy maker, disclosed on November 30, 2015 that it experienced a cyber-attack on its Learning Lodge app store portal on November 14, 2015, that accessed and stole the personal information of 5 million customers, some of whom were children.

The portal, used by customers to download apps, e-books and learning games, included customers’ names, email addresses, encrypted passwords, password security questions, IP addresses, mailing addresses, gender, dates of birth and download histories of parents and their children.

According to VTech, the attack did not expose any financial information, and the company confirmed that it does not store any credit card data on the website. It has notified every account holder of the intrusion.