Canada’s anti-spam legislation (CASL) first came into effect July 1, 2014, and several companies have failed to follow its requirements. Now, Rogers Media has agreed to pay $200,000 in fines to the Canada Radio-Television and Telecommunications Commission (CRTC) for sending unsolicited email advertisements in violation of the CASL regulations. The alleged violations occurred between July 2014 and July 2015 when Rogers Media sent e-mails to consumers with an “unsubscribe” button that did not work properly. Businesses are required to respond to a consumers “unsubscribe” request within 10 business days under the CASL. While this was the first unsolicited email sent by Rogers Media, CRTC hopes to make it the last.