A new class action in the U.S. District Court for the Northern District of California alleges that Ace Hardware tracked users’ online activity through third-party tools before users could make meaningful choices through cookie consent tools, and that it continued even after users took steps to opt out. The plaintiffs claim that the Ace Hardware
website tracking tools
Trap and Trace Claims: Plaintiffs Target Website Search Bar Data Under Wiretap Laws
By Kathryn Rattigan on
Posted in Data Privacy
Lawsuits are rapidly multiplying against website operators over how user information is collected and shared. Plaintiffs are increasingly creative in asserting that website tracking tools, especially those tied to search bars, violate wiretap and related electronic communications laws. One emerging legal theory invokes “trap and trace” provisions, meant for surveillance devices, to challenge the capture…