A new class action in the U.S. District Court for the Northern District of California alleges that Ace Hardware tracked users’ online activity through third-party tools before users could make meaningful choices through cookie consent tools, and that it continued even after users took steps to opt out. The plaintiffs claim that the Ace Hardware
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Stalled CIPA Reform: What California’s Legislative Gridlock Means for Business Privacy Compliance
The 2025 California legislative session ended without passing critical reforms to the California Invasion of Privacy Act (CIPA), leaving businesses vulnerable and scrambling to manage escalating compliance challenges and legal exposure on their own.
Why Was Reform Needed?
CIPA, originally enacted in 1967 to protect against telephone wiretapping, has recently been used to challenge how websites collect…
Google Analytics Runs Afoul of GDPR
Recent reports from several European Data Protection Authorities (DPAs), the bodies empowered to regulate consumer privacy under the General Data Protection Regulation (GDPR), have ruled that Google Analytics violates the law. DPAs in Austria, France, and Italy have found that the tool, which allows website owners to track and analyze traffic to their sites, impermissibly…