This week, California’s governor signed a first-in-the-nation law that will impose new regulations on data brokers, requiring such entities to delete personal data pursuant to consumer requests. Data brokers specialize in collecting personal data or data about companies, mostly from public records but sometimes sourced privately, and selling or licensing such information to third parties

While plaintiffs’ attorneys were initially focused late last year on suing health care entities for using Pixel and other tracking technology to share information about website users with social media platforms such as Meta (formerly Facebook), they are now eyeing other industries, including the fast food industry.

This week, a class action complaint was filed