The latest ruling in Liss v. Skechers USA Inc., No. 3:25-CV-05861-DGE, 2026 WL 1392327 (W.D. Wash. May 19, 2026), keeps alive a proposed Washington class action challenging promotional email subject lines that allegedly used deadline-driven language to create artificial urgency around discounts. The plaintiffs alleged that Skechers sent commercial emails to Washington consumers with subject
Commercial Electronic Mail Act
Re: Watch What You Say Here
By Roma Patel on
Posted in Enforcement + Litigation
The Commercial Electronic Mail Act (CEMA) is a Washington State law that prohibits sending state residents a commercial email misrepresenting the sender’s identity. A commercial email promotes real property, goods, or services for sale or lease. A recent Washington Supreme Court opinion held that this prohibition includes the use of any false or misleading information…