On Friday, the newly created California Privacy Protection Agency (CPPA) issued its first proposed regulations under the California Privacy Rights Act (CPRA).

The proposed rules have drawn criticism for requiring companies to treat browser-based “Do Not Track” signals as consumers asserting their opt-out rights. This rule came as a surprise to many observers because, as

We all know businesses collect our data. But did you know that businesses can draw inferences from those data to determine whether a consumer is married, or is a homeowner, or is a likely voter? Recently, the question arose whether those inferences constitute personal information under the California Consumer Privacy Act of 2018 (CCPA or

California is the gold standard for state privacy laws, having recently enacted the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). Virginia and Colorado also have enacted comprehensive privacy laws, which will take effect in 2023. Recently, the International Association of Privacy Professionals (IAPP) released its state privacy legislation tracker.

The California Privacy Rights Act (CPRA) expands the definition of personal information as it currently exists in the California Consumer Privacy Act (CCPA). The CPRA adds “sensitive personal information” as a defined term, which means:

(l) personal information that reveals:

(A) a consumer’s social security, driver’s license, state identification card, or passport number;

(B) a

The California Privacy Rights Act (CPRA) recently qualified for the November 2020 ballot, and if California voters approve this initiative, the CPRA will expand the rights of California residents under the current (stringent) California Consumer Privacy Act (CCPA), beginning on January 1, 2023.

So what will change under the CPRA?

  1. Creation of the California Privacy