Fashion, beauty, and wearable technology brands are heading into 2026 with a lot more to think about concerning data privacy. What used to feel like a back-end legal issue is now shaping how companies design products, personalize experiences, and build trust with customers. With new state privacy laws taking effect in Indiana, Kentucky, and Rhode
Data Privacy
CCPA Employee Data Rulemaking Could Reshape Employer Privacy Compliance in California
The California Consumer Privacy Act (CCPA) continues to stand apart as the only comprehensive state privacy law in the U.S. that applies to personal information relating to employees, job applicants, and independent contractors. Since that coverage expanded in January 2023, many employers have had to navigate the difficult task of applying a consumer privacy framework…
California’s DROP Regime will Change the Data Broker Risk Equation
California’s new Delete Request and Opt-Out Platform (DROP) goes live on August 1, 2026, and the compliance stakes are enormous. State officials have warned that a single missed deletion cycle could create theoretical penalty exposure of $1.5 billion for one data broker. That number reflects how aggressively the Delete Act is designed to work. One consumer request can…
CNN Must Defend Privacy Suit Alleging Data Sharing with Microsoft and Adtech Firms
A federal judge has ruled that CNN must face a proposed class action alleging that its website shared consumers’ personal information with Microsoft and adtech firms without consent, in alleged violation of the California Invasion of Privacy Act (CIPA). The lawsuit challenges CNN’s alleged use of online tracking tools and the downstream sharing of data in the digital advertising ecosystem.
According…
Consent Banners Versus Browser Reality: What the Ace Hardware Complaint Alleges
A new class action in the U.S. District Court for the Northern District of California alleges that Ace Hardware tracked users’ online activity through third-party tools before users could make meaningful choices through cookie consent tools, and that it continued even after users took steps to opt out. The plaintiffs claim that the Ace Hardware…
Oklahoma Joins Comprehensive State Privacy Law Landscape
On March 20, 2026, Oklahoma Governor Kevin Stitt signed into law Enrolled Senate Bill No. 546, a comprehensive privacy law that will go into effect on January 1, 2027—this makes Oklahoma the 21st state to enact a comprehensive privacy law. The bill follows the common model used in many state privacy statutes: it grants…
Ford Settlement Highlights Simple Practice: Opt-Outs Must be Easy
The California Privacy Protection Agency (CPPA) issued a decision requiring Ford Motor Company to pay a fine of $375,703 and update its privacy practices following a settlement for its alleged violations of the California Consumer Privacy Act (CCPA). Under the CCPA, California residents have the right to direct a business to stop selling or sharing…
Skullcandy Can’t Transfer its CIPA Case Out of California
A federal court in the Southern District of California declined to dismiss wiretapping and eavesdropping claims tied to Skullcandy Inc.’s alleged use of online trackers on its retail website, allowing the lawsuit to move forward. Plaintiff alleges that Skullcandy used tracking tools from Meta Platforms and Google to collect browser and purchase data. Jones v. …
A Compliance Wave Is Coming: Data Brokers Brace for DROP Deletion Requests Under the Delete Act
Data brokers are lining up to comply with California’s one-stop deletion tool requirement under the Delete Act, and the numbers signal a major shift in how privacy rights may be exercised and enforced in California starting this summer.
At its most recent meeting, the California Privacy Protection Agency (CPPA) reported that more than 575 data brokers…
CCPA Enforcement Goes Cross Device: What Disney’s Settlement Signals for Compliance
The Office of California Attorney General Rob Bonta announced the largest settlement for violations of the California Consumer Privacy Act (CCPA) to date, imposing a $2.75 million civil penalty and injunctive relief focused on how Disney implements consumer opt-outs across its streaming ecosystem. Disney must pay the penalty within 30 days of the judgment’s effective…